Social accounts and social campaigns

Structurell publishes to the social accounts connected to your subscription. Once your accounts are connected, you can group related posts into social campaigns, write one message for several platforms as a post group, and see how each campaign performs. Accounts and campaigns are under Grow → Social.

Before you start

• Social must be included in your subscription's package. See Package and add-ons.
• Each social account uses a connection, which holds the sign-in with the social platform. See Connecting a provider.

Social accounts

Go to Grow → Accounts (under Social). The page has two tabs:

• Company Accounts are shared across your subscription, such as your organisation's LinkedIn page. Company accounts can be LinkedIn, Google, Facebook or X.
• Personal Accounts belong to you. Only you can see them and publish to them. Personal accounts can be LinkedIn, Facebook or X.

Connecting company accounts and connecting personal accounts are separate permissions. Every connected account you can use appears in the post editor under Connected Socials.

If a tab shows No providers available, accounts can't be connected or disconnected from this page. Contact support for help connecting or removing an account.

Social campaigns

A social campaign groups related posts, for example a product launch or an event. Social campaigns are separate from the wider Campaigns under Signal. However, drafting social posts from a Signal campaign's Socials tab creates a linked social campaign for you.

Create a social campaign

1. Go to Grow → Campaigns under Social.
2. Select Create Campaign.
3. Enter a Campaign Name. It's required.
4. Choose a Campaign Type (Posts, Company Opinion, News Comment, Offer, Event or Evergreen), a Goal (Awareness, Engagement, Traffic, Leads or Sales) and a Status (Draft, Active, Complete or Archived).
5. Optionally set Starts At, Ends At and Notes.
6. Select Save. The campaign opens.

Write a post group

A post group is one message written for several platforms. Each platform you fill in becomes its own post.

1. Open the campaign and select Create Post Group.
2. Enter a Post Group Title (required) and, optionally, a Description.
3. Set Publish At. Each post in the group takes this publish time.
4. Select a platform tab (Linkedin, Google, Facebook or X) and enter the Body. You can also add a Title and choose a Post Type. The tab shows Included once you've filled anything in; leave a platform empty to skip it.
5. Under Connected Socials, tick the Company Accounts and Personal Accounts for that platform.
6. Repeat for each platform you want, then select Save. You return to the campaign.

The posts are saved as drafts. To send them, open each one from Grow → Posts or the Calendar and schedule it. See Social posts and the calendar.

The group's Status is a label for your own tracking. Changing it doesn't schedule or publish the posts.

If the campaign already has performance data, each platform tab can show a Suggested time: the day and hour with the best engagement so far, and how many samples that's based on.

The Post Groups list on the campaign shows each group's title, description, platforms, publish time and status, plus the status of each platform's post. Select a group to edit it.

Review campaign analytics

Each campaign has an Analytics section, which fills in as performance data is collected for its posts:

• Summary figures: Total impressions, Total reach, Total engagements, Engagement rate, Best platform, Top performing post and Best content type.
• Best times: the days and hours that have worked best, by Engagement, Views or Clicks, each with its number of samples. They're marked Directional until there are enough samples., so treat them as a guide.
• Per-platform comparison and Post type performance by platform: impressions, reach, engagements, engagement rate, clicks, comments and shares.
• Per-post performance: engagements, engagement rate and clicks for each post.

Until there's data, you'll see No analytics available yet.

Edit or delete a campaign

Change the details on the campaign page and select Save. To remove the campaign, select Delete and confirm Are you sure you want to delete this campaign?.

Setup tasks

If you open the Social overview, it shows counts of your connected accounts, campaigns, posts and post groups. Until each step is done, it also lists the setup tasks still to do: Connect a social account, Create a campaign and Schedule the first post.

Notes

• The post group editor has a First comment section. First comments are saved with the post but aren't currently posted to the platform, so don't rely on them.
• Images and video can't be attached to posts yet.

Troubleshooting

• Add a campaign name before saving.: enter a Campaign Name, then select Save.
• Add a post group title before saving.: enter a Post Group Title.
• Fill in at least one platform before saving.: fill in at least one platform tab, including its Body.
• Connect a company account before targeting company channels.: no company account is connected for that platform yet. The same applies to personal accounts.